BWR Makes US News & World Report
Best Western Ranks Top 3 By US News & World Report
PHOENIX (August 4, 2015) – Best Western International announced today that the brand’s loyalty program, Best Western Rewards® has been recognized as one of the top three hotel loyalty programs by U.S. News & World Report’s 2015 list of the Best Hotel Rewards Programs. This is the third consecutive year Best Western Rewards has earned a top spot by the publication.
U.S. News identified the top hotel rewards programs using a methodology that weighs five components: network size, property diversity, geographic coverage, extra benefits and ease of earning a free night. In total, 18 of the most prominent hotel loyalty programs were evaluated for the 2015-16 rankings.
“We are thrilled to learn that Best Western Rewards has received a top three ranking by U.S. News for the third year in a row. We have been on a journey of listening to our guests to design a loyalty program that truly meets their needs,” said Dorothy Dowling, senior vice president of marketing and sales. “Best Western has been celebrating winning more awards than ever before, and that wouldn’t be possible without our loyal guests.”
Best Western’s loyalty program, Best Western Rewards has emerged as an award-winning powerhouse among hotel loyalty programs in recent years. In addition to being recognized by U.S. News & World Report for the past three years, and J.D. Power Associates has also ranked the loyalty program as one of the top three hotel loyalty programs. Best Western Rewards was also named Up and Coming Program of the Year, Middle East/Asia/Oceania in the 2015 Freddie Awards. For more than 25 years, the program has served as one of the industry’s most generous rewards programs where points never expire. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With hotels in more than 100 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and much more. Best Western’s Status Match...No Catch® program will match members’ elite status in any other hotel loyalty program, free of charge.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM, VîbsSM and BW Premier CollectionSM. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 22 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News top chain award for both BEST WESTERN and BEST WESTERN PLUS, three consecutive Compuware Best of the Web gold awards and six consecutive AAA/CAA Hotel Partner of the Year awards. Forty percent of Best Western-branded hotels worldwide won TripAdvisor Certificate of Excellence awards for customer satisfaction.
For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and may fluctuate.